Project Description

Disney – A magical voyage

Travel Agent training

Situation

Disney needed a compelling way to train travel agents on how to sell Disney Cruise Line vacations. Because content changes often, traditional training approaches were difficult to keep updated and were not engaging.

Solution

Digitec created A Magical Voyage – a 3-D virtual game for sales training, featuring:

  • Story-driven gameplay, where players chase Captain Hook through a chain of themed islands.

  • Digitec-produced videos and mini-games to enable players to demonstrate their knowledge in that area.

  • Prescriptive design. If players did not earn enough points during the challenge round, the tiles related to that content area reset, so that players could simply review that content and replay the challenge.

Results

This prescriptive game design enabled Disney to ensure learning, by tracking that each player had captured every island. The game tracks knowledge gaps to help learners build their knowledge in a safe and fun game environment. Digitec translated the game into Spanish and Portuguese.

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