ICI Homes Residence Club is a new whole fractional ownership development from ICI Homes, one of the nation’s premiere builders. For the launch of their new resort, Lighthouse Key in Orlando, ICI asked Digitec to create a DVD that introduces customers to the ICI Homes product and explores the features and benefits of the new program.

Digitec’s creative direction turned toward history for inspiration. Ponce de Leon discovered Florida on his quest for the mythical Fountain of Youth. This became the overall theme for the DVD. The program features an elaborate animated opening sequence depicting the discovery of Florida, and the legend of the Fountain through period-inspired sketches. The message to second home owners? The vibrant Central Florida lifestyle and many area attractions mean that the Fountain of Youth has been here all along.

The success of the DVD inspired ICI Homes to use its messaging in all the Residence Clubs print and web marketing and even create a replica of the Fountain of Youth for the sales center lobby.